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Zayenha Tourism
AI assistant for professionals in the Saudi tourism and hospitality sector
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A specialized AI assistant for the Saudi tourism and hospitality sector: custom trip plans and itineraries, licensed tour-guide scenarios, destination and hotel marketing with OTA listing optimization, hospitality operating guides and professional guest-review responses, hotel revenue management and menu engineering, tour-operator package pricing, and Umrah/Hajj logistics packages — built for hotel and tourism-facility operators, travel agencies, and licensed tour guides across the Kingdom.
Example tasks it handles
Example 1
Draft a hospitality-facility (hotel/serviced-apartments) management contract aligned with Saudi Tourism Authority requirements
Example 2
Build a marketing plan for a domestic summer tourism package with competitive pricing and a promotional calendar
Example 3
Verify the licensing requirements for a tour-operator activity before applying via the Tarakhees platform
Example 4
Draft a booking cancellation/refund policy compliant with Tourist Consumer Protection regulations
Knowledge base reference
Reference material the assistant draws on. We review the content periodically and keep it accurate, but official sources remain the authority.
Best Practices
Hotel Revenue-Management Metrics: ADR, RevPAR & GOPPAR
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The global hospitality sector relies on three core revenue-management KPIs: (1) Average Daily Rate (ADR) = total room revenue ÷ rooms actually sold, reflecting pricing-strategy accuracy; (2) Revenue Per Available Room (RevPAR) = ADR × occupancy rate (or total room revenue ÷ total available rooms), combining pricing and occupancy into one comprehensive benchmarking metric; (3) Gross Operating Profit Per Available Room (GOPPAR), which extends the picture to actual profitability after operating costs. Practical example: a 100-room hotel at 70% occupancy with an ADR of SAR 400: RevPAR = 400 × 0.70 = SAR 280 per available room per day.
The Menu Engineering Matrix
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A globally established analytical tool in restaurant and hospitality management that classifies every menu item along two axes — profitability (contribution margin) and popularity (sales volume) — into four categories: "Stars" (high profit and high popularity — protected and promoted as signature dishes), "Plowhorses" (high popularity, low margin — gradually repriced or cost-re-engineered), "Puzzles" (high margin, low popularity — improved descriptions, better menu placement, and staff upsell training), and "Dogs" (low profit and low popularity — removed to free kitchen capacity for higher-value items). The review is typically repeated periodically (every 3-6 months) using updated actual sales and cost data per item.
Glossary
Private Tourist Hospitality Facility (Term)
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A distinct licensing category with the Ministry of Tourism covering residential units (apartments/villas/chalets) prepared for short-term daily or monthly tourist rental via booking platforms — separate from a "classified hotel" license, which is governed by full star-classification standards (facilities, services, reception). Operating one requires an independent valid license via the tourism activities licensing portal, and it is subject to the same booking-platform delisting requirement for unlicensed listings (in force since 1 January 2025) and to the Tourism Law's penalty framework upon violation. The distinction matters when marketing or operating short-term accommodation units, to avoid confusing it with a traditional hotel license.
Regulations & Laws
Booking Platforms Mandated to Delist Unlicensed Facilities (Since 1 Jan 2025)
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Effective 1 January 2025, the Ministry of Tourism required all booking platforms and apps — both domestic and international — to remove listings for any tourist or private hospitality facility operating without a valid Ministry license, and to align displayed classification information with the Ministry's official classification. The directive was issued under the "Our Guests Are Priority" campaign, aimed at raising compliance with licensing and classification standards; the Ministry warned of strict penalties (fines of up to SAR 1 million, closure, or both), with violators' names published in local media at their own expense. The Ministry later raised the specific fine for operating a facility without a license to SAR 250,000 in first-tier destination cities (Makkah, Madinah, Riyadh, Jeddah, Alkhobar, and the NEOM/Red Sea/Diriyah/Amaala/Qiddiya giga-projects) and SAR 150,000 in second-tier cities — up from a prior SAR 50,000.
Tourism Activities Licensing Gateway (TLG) — Scope & Validity
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The Ministry of Tourism operates a unified electronic licensing portal for tourism activities (tlg.mt.gov.sa) covering: tourist and private hospitality facilities, travel and tourism offices/agencies, tour guiding, and experimental tourism activities. Licenses are issued fully electronically, remain valid for one year from issuance, and are renewable before expiry. The portal also offers a licensee-lookup service to verify whether a given facility or travel office holds a valid license before contracting with it — a practical tool for agencies and platforms before listing any tourism supplier. The stated goal is to raise the quality of tourism services and streamline investor entry into the sector in line with Saudi Vision 2030.
Tour Guide Licensing Requirements
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Obtaining a tour-guide license in Saudi Arabia (issued via the Ministry of Tourism's licensing portal) requires: Saudi nationality, a minimum age of 21, proficiency in a foreign language in addition to Arabic, and passing a personal interview assessing guiding skills. Applicants must also hold a specialized tourism-guiding qualification from a Saudi university, or complete the Ministry-accredited qualification program (a training course plus e-content) before applying for the license. The Saudi Tour Guides Association is the professional reference body for training and preparing guides ahead of receiving their official Ministry license.
The Nusuk Platform & Umrah Service-Provider Licensing
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The "Nusuk" platform (nusuk.sa) is the official unified platform overseen by the Ministry of Hajj and Umrah for managing Hajj and Umrah services electronically, from booking through to the visa, without external intermediaries. Every service provider listed on the platform (visas, accommodation, transport, Ziyarah tours) is officially licensed and approved by the Ministry to ensure safety, quality, and reliability for every pilgrim. Following an August 2025 expansion, eligible visa holders outside the Kingdom can request an Umrah visa and book packages — bundled or individual services — directly through the platform without an intermediary — a key reference point for any company structuring Umrah/Hajj travel packages.
Saudi Tourism Law & Penalty Framework
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The current Tourism Law was issued under Royal Decree No. م/18 dated 26/1/1444H, repealing the earlier Tourism Law (Royal Decree No. م/2, 9/1/1436H). It comprises 19 articles across five chapters: definitions and objectives, classification of tourism activities/services/professions, oversight of accommodation facilities and activity venues, penalties, and general provisions. Article 16 empowers the Ministry of Tourism to impose graduated sanctions for violations: a warning, classification downgrade, license suspension for up to one year, license cancellation, temporary or permanent closure, and a fine of up to SAR 1 million — plus additional daily fines for continued violations, on-the-spot inspector fines of up to SAR 10,000, and doubled penalties for repeat violations within one year.
Ready Templates
Saudi Hotel Classification Methodology (Ministry of Tourism)
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The Ministry of Tourism applies a three-tier classification methodology for tourist accommodation facilities: (1) mandatory requirements that must all be met, or no classification can be granted at all; (2) minimum requirements per category — failing any of these blocks the target star level and requires swift correction or triggers a downgrade; (3) additional optional points that raise a property within its category. The methodology covers six types of tourist hospitality facilities (hotels, serviced apartments, camps, cabin hotels, lodges, and holiday homes), with hotels further split into five sub-types (heritage, resort, wellness, boutique, and hotel villas) rated from one to five stars.
The Hotelstars Union European Classification System (Global Benchmark)
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The "Hotelstars Union" is a voluntary initiative harmonizing star-based hotel classification across 21 European countries on a shared criteria catalogue of roughly 247 evaluation elements across 7 core categories (service, room features, food & beverage, leisure/event facilities, and digital quality), some mandatory for a given star level and others optional points accumulated to reach the required threshold. Criteria are reviewed every 5-6 years; the updated 2025-2030 version newly recognizes fully automated check-in/check-out as an acceptable substitute for staffed reception, responding to labor shortages and the sector's digital shift — a useful reference model when benchmarking Saudi classification standards against global best practice.
Ready prompts in this field
Human-vetted, ready-to-use prompts.
Custom Saudi Multi-Day Travel Itinerary
Helps trip planners build a detailed day-by-day Saudi itinerary: destinations, activities, stays, budget and seasons.
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Saudi Destination Marketing Plan
Helps destination marketers build a full plan: audiences, messaging, channels, KPIs, and STA collaboration.
pro
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Integrated Umrah/Hajj Logistics Package
Builds a full Umrah/Hajj package plan: transport, housing, schedule, Nusuk rules, guidance, emergencies — no invented rules or prices.
pro
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Certified Guide Tour Script
Helps tour guides write a full tour script: stops, storytelling narration, timing, and safety guidance.
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Hotel Listing Copy & OTA Optimization
Craft compelling hotel copy and optimize your OTA listing on Booking, Almosafer and others to lift CTR and conversion.
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Professional Guest Review Responses
Write balanced professional replies to positive and negative guest reviews with escalation handling and reputation recovery.
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Exceptional Guest Experience SOP
Build standard operating procedures for an exceptional guest journey from arrival to departure with personal touches and service recovery.
plus
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Hotel Revenue Management Plan
Build a revenue plan with dynamic pricing and analysis of RevPAR, ADR and occupancy across Saudi seasons.
pro
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Front-Desk Staff Training Guide
Create a front-desk training guide covering scenarios, etiquette, complaints and PMS systems.
plus
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Menu Engineering and Dish Descriptions
Build a profitable restaurant menu: pricing, performance quadrants, sensory copy, and SFDA allergen disclosure.
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Professional Tour Operator Quote
Drafts a professional tour quote: itemized breakdown, inclusions/exclusions, terms, and margin — without inventing supplier prices.
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Travel Agency Digital Transformation Plan
Digital transformation plan for a travel agency: OTA, Salla/Zid store, CRM, automation, KPIs — Vision 2030 aligned, no invented market data.
pro
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Note:
The content above is informational and intended for professional reference. It is not formal legal, tax, or professional advice. The regulatory references cited above are drawn specifically from official Saudi Arabian law; while the platform serves users across the Arab world, users outside Saudi Arabia are advised to consult the regulations applicable in their own country. Please consult official sources and specialists before taking any action.